Birmingham City Council
Classic example of so much to do with so little time…
Birmingham City Council’s ‘Our Future City Plan’ set out a bold and exciting vision for the future of the Second City – our task was to bring this plan to life, while instigating debate and discussion to help bring a wide variety of opinion to the table over the course of the eight-week consultation period.
The Brief
We were brought on board with a three week lead time to launch a multi-channel communications campaign centred on a series of webinars, bringing together key voices from across the city and giving them a platform to share their honest opinion on the plan – helping to shape its evolution in the process.
Social Media
The social media element of the campaign utilised the creative skills of our graphic design team, who created a set of brand guidelines to give the campaign a visual identity to reflect the forward-thinking nature of the Our Future City Plan.
“Reeves did a superb job with the ‘Our Future City Plan’ marketing and consultation. Despite having little lead-in time, they were proactive, friendly and efficient, delivering great content and on-time.
With the help of Reeves we were able to provide engaging content including webinars, social media and press releases which substantially increased the level of responses to the consultation.
I would highly recommend Reeves.”
Kasir Ijaz
Principal Development Planning Officer
Birmingham City Council
The Results
Over 8 weeks we delivered 6 webinars, 6 digital shorts, 50 bespoke social media posts and 3 press releases with a total campaign reach of over 5.7 million.