Reeves Media led the creation and implementation of a PR & communications strategy for the 70th annual Autosport International Show, held at the National Exhibition Centre in Birmingham.

An image of racing cars on track.

Our Task

Our task was to boost ticket sales and increase footfall for the event through a first-class communications strategy including campaigns, video, social media and PR. Campaigns such as the Revving Red Carpet competition increased social media audience engagement, while our thought leadership strategy ensured consistent media coverage across the automotive and national press.

The key to our success

The key to our success was embedding ourselves as part of the show management team, which enabled us to align PR with other marketing and operational activities. This included us drawing up a calendar of timely activities and instigating a full outreach programme to ensure the event’s success. The sustained PR and a social media campaign led to a 100% increase in ticket sales for the first day alone.